- 職 稱：副教授兼所長
- 姓 名：楊上禾 Dr. Shang-Ho Yang
- 授 課：綠色行銷、行銷溝通、進階農企業管理、產業發展傳播、健康傳播、食品產業專題研究
- 信 箱：bruce.yang@nchu.edu.tw
- 辦公室電話：04-22840491 # 22
- 研 究 室：209
- 個 人 網 頁：https://sites.google.com/email.nchu.edu.tw/yang
| 年度 | 發表人 | 論文名稱 | 研討會名稱 | 舉行地點 | 日期 |
|---|---|---|---|---|---|
| 2009 | Yang*, S.-H., and S. Saghaian | The Examination of the Foreign FMD on the Export Market: The Case of U.S. Swine Meat Exports | the annual meeting of the FDRS | Denver, CO | November 2-4, 2009 |
| 2010 | Yang*, S.-H., M. Reed, and S. Saghaian | The Impact of Foot-and-Mouth Disease Vaccination Policy in Importing Countries on U.S. Swine Meat Exports | the annual meeting of the SAEA | Orlando, FL | February 6-9, 2010 |
| 2011 | Yang*, S.-H., and W. Hu | Using a Modified Payment Card Survey on Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter | the annual meeting of the AAEA | Pittsburg, PA | July 24-26, 2011 |
| 2012 | Yang, S.-H., H. Guan, W. Hu*, and Y. Liu | Product Information and Chinese Consumers’ Willingness to Pay for Fair Trade Coffee | the annual meeting of the CAER-IFPRI | Beijing, P.R. China | October 18-19, 2012 |
| 2012 | Yang, S.-H., and T.A. Woods* | Picking up Pawpaws – An Evaluation of Consumer Willingness to Sample Unusual Regional Products | the annual meeting of the FDRS | San Juan, PR | October 13-17, 2012 |
| 2012 | Yang*, S.-H., M. Reed, and S. Saghaian | International Pork Trade and Foot-and-Mouth Disease | the annual meeting of the AAEA | Seattle, WA | August 12-14, 2012 |
| 2012 | Yang*, S.-H., H. Guan, W. Hu, and Y. Liu | Product Information and Willingness-to-Pay: A Case Study of Fair Trade Coffee on Chinese Market | the annual meeting of the AAEA | Seattle, WA | August 12-14, 2012 |
| 2012 | Yang, S.-H., M. Reed*, and S. Saghaian | The Impact of Foot-and-Mouth Disease on U.S. Pork Exports: A Comparative Study of the Spatial Econometric Model versus the Gravity Model | the annual meeting of the International Conference of Agricultural Economists | Foz Do Iguacu, Brazil | August 18-24, 2012 |
| 2012 | Yang, S.-H., M. Reed*, and S. Saghaian | Foot-and-Mouth Disease Alters Pork Markets in Export Competition | the annual meeting of the International Food and Agribusiness Management Association | Shanghai, China | June 11-14, 2012 |
| 2012 | Yang, S.-H., W. Hu*, M. Mupandawana, and Y. Liu | Chinese Consumer Preference and Willingness to Pay for Fair Trade Coffee | the annual meeting of the International Food and Agribusiness Management Association | Shanghai, China | June 11-14, 2012 |
| 2013 | Nogueira*, L., T.A. Woods, and S.-H. Yang | Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States | Agricultural & Applied Economics Association, Washington DC, USA | August | |
| 2013 | Woods, T.A., L. Nogueira*, and S.-H. Yang | Behavioral Response to Winery Visits in the Northern Appalachian States | Western Education and Research Activities – 72 Meeting of Regional Research in Agribusiness | Las Vegas, NV, USA | July |
| 2013 | Yang, S.-H., and T.A. Woods* | Assessing Consumer Willingness to Pay for Ground Bison Given Nutrition Information | the annual meeting of the SAEA | Orlando, FL | February 2-5, 2013 |
| 2013 | Yang, S.-H., and T.A. Woods* | Farm Market Patron Behavioral Response to Food Sampling | the annual meeting of the SAEA | Orlando, FL | February 2-5, 2014 |
| 2014 | Yang*, S.-H., and T.A. Woods | The Divergence of Defining Local Food – Consumer Co-op versus Conventional Grocery Shoppers | Agricultural & Applied Economics Association, Minneapolis, MN | July | |
| 2015 | Yang*, S.-H. D.S. Monteiro, M.-Y. Chan, and T.A. Woods | Preferences for meat labeling in Taiwanese Wet Markets: What do consumers want? | Food Distribution Research Society, Philadelphia, PA, USA | October | |
| 2015 | Yang*, S.-H | Future Development and Promoting Key Points for Facility Agriculture in Taiwan | Invited speech of Bio-Industry Communication and Development at National Taiwan University, Taipei, Taiwan | 2015/3/13 | |
| 2016 | Yang*, S.-H. and D.S. Monteiro | What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets | Agricultural & Applied Economics Association, Boston, MA | July | |
| 2016 | Yang*, S.-H., K. H. Burdine, and W.-Y. Hu | An Alternative Approach to Estimate the Economic Loss of Porcine Epidemic Diarrhea (PED) via Data Envelopment Analysis: The Case in Taiwan | Agricultural & Applied Economics Association, Boston, MA | July | |
| 2016 | Yang*, S.-H | Agriculture and Indication of Agricultural Product in Taiwan | Invited speech of Food Business at Nihon University, Fujisawa, Kanagawa, Japan | 13-Jul | |
| 2017 | 佐藤奨平*, 川手督也, 楊上禾 | 2017年度日本 フードシステム学会大会 | 中村学園大学 | June | |
| 2018 | Yang*, S.-H | Organic Agriculture in Taiwan－Trends and Challenges | Invited speech of Food Business at Nihon University, Fujisawa, Kanagawa, Japan | 16-Oct |