- 職 稱：副教授兼所長
- 姓 名：楊上禾 Dr. Shang-Ho Yang
- 授 課：綠色行銷、行銷溝通、進階農企業管理、產業發展傳播、健康傳播、食品產業專題研究
- 信 箱：bruce.yang@nchu.edu.tw
- 辦公室電話：04-22840491 # 22
- 研 究 室：209
- 個 人 網 頁：https://sites.google.com/email.nchu.edu.tw/yang
| 年度 | 作者 | 題目名稱 | 期刊名 |
|---|---|---|---|
| 2022 | Yang, S.-H., H.T.T. Phan, C.-M. Hsieh*, and T.-N. Li* | What Intentions and Interesting Information Can Attract Consumers to Scan QR Code While Buying Eggs? | Foods, 11(9), 1259. SCI |
| 2022 | 佐藤 奨平, 川手 督也, 李 裕敬, 楊 上禾 | 台湾有機食品メーカーのマーケティング戦略にみる特徴と示唆－味榮食品工業股份有限公司を事例として | Journal of Food System Research, 28(4), 280-285 |
| 2022 | Nugraha, W. S., D. Chen, and S.-H. Yang* | The Effect of a Halal Label and Label Size on Purchasing Intent for Non-Muslim Consumers | Journal of Retailing and Consumer Services, 65,102873. SSCI |
| 2021 | Yang, S.-H.,* and B. P. Panjaitan | A Multi-Country Comparison of Consumers’ Preferences for Imported Fruits and Vegetables | Horticulturae, 7(12), 578. SCI |
| 2021 | Yang, S.-H.,* and W. S. Nugraha | What Makes Consumers Purchasing Fresh Eggs in Supermarkets: The Effect of Unrealistic Choice Set Matters | Animals, 11(12), 3542. SCI |
| 2021 | Vo Nguyen, M.-T., M.-K. Kim, and S.-H. Yang* | Exploring the Ingredient Choices and Maximum Budget for Fresh Food Boxes in Taiwan | Horticulturae, 7(10), 408 SCI |
| 2021 | Suhandoko, A. A. D. C.-B. Chen, and S.-H. Yang* | Meat Traceability: Traditional Market Shoppers’ Preferences and Willingness-to-Pay for Additional Information in Taiwan | Foods, 10(8), 1819 SCI |
| 2021 | Jaitiang, D. W.C. Huang, and S.-H. Yang* | Does Income Inequality Exist among Urban Farmers? A Demonstration of Lorenz Curves from Northern Thailand | Sustainability, 13(9), 5119. SCI |
| 2021 | Nugraha, W. S. S.-H. Yang*, and K. Ujiie | The Heterogeneity of Consumer Preferences for Meat Safety Attributes in Traditional Markets | Foods, 10(3), 624. SCI |
| 2021 | 佐藤 奨平, 川手 督也, 李 裕敬, 楊 上禾 | 台湾有機・自然食品のフードチェーン構築における生協の協働型商品開発の特質と課題－台灣主婦聯盟生活消費合作社を事例として | フードシステム研究, 27(4): 304-309 |
| 2021 | Yang, S.-H., B. P. Panjaitan, K. Ujiie, J.-W. Wann, and D. Chen | Comparison of Food Values for Consumers’ Preferences on Imported Fruits and Vegetables within Japan, Taiwan, and Indonesia | Food Quality and Preference, 87: 104042 SSCI |
| 2020 | 洪峻凱、楊上禾 | 探討臺灣毛猪產業生產效率 | 農業經濟叢刊, 26(2): 93-125 (EconLit) |
| 2020 | Punnaros Pisarn, Man-Keun Kim, Shang-Ho Yang * | A Potential Sustainable Pathway of the Community Supported Agriculture in Taiwan: Consumer Perspective in Farmers’ Market | Sustainability, 12(21): 8917. SCI |
| 2020 | Yang, S.-H., A. A. Suhandoko, and D. Chen | Impact of Nutritional Information on Consumers’ Willingness to Pay for Meat Products in Traditional Wet Markets of Taiwan | Foods 9(8), 1086. SCI |
| 2020 | 佐藤奨平・川手督也・李裕敬・楊上禾 | 台湾のオーガニック・サプライチェーン 構築における専門小売店の役割と課題－里仁事業股份有限公司を事例として | フー ドシステム研究 26(4)：331-336 |
| 2020 | Yang, S.-H., K. Burdine, and W.-Y. Hu | Understanding the production efficiency change of porcine epidemic diarrhea via the data envelopment analysis approach | Journal of Agriculture and Forestry 67(3): 149-164 |
| 2020 | Yang, S.-H., and T. A. Woods | A Nutrition Comparison Strategy on Bison Marketing: Do Consumers Really Care? | Taiwanese Agricultural Economic Review 26(1): 29-56. |
| 2019 | Lu, Y.-H., M.-H. Wu, and S.-H. Yang | Management Outputs Efficiency Comparison: The Credit Departments within Farmer Associations in Taiwan and Japan | International Food and Agribusiness Management Review 22(1): 65-78. |
| 2019 | Yang, S.-H. | Do Traditional Market Consumers Care about the Halal Meat Label? A Case Study in Taiwan | International Food and Agribusiness Management Review 22(5): 781-794. MOST 105-2410-H-005-003. |
| 2019 | Yang, S.-H. | Does Price Knowledge Affect An Individual’s Willingness to Pay in Traditional Wet Markets? | Taiwanese Agricultural Economic Review 25(2): 1-35. MOST 103-2410-H-005-005-SSS. |
| 2019 | Tang, W.-T., and S.-H. Yang | Using Time Series to Examine Factors Affecting Egg Prices in Taiwan. | J. Chin Soc. Anim. Sci. 48(4): 275-288. 108中畜會誌 |
| 2018 | Yang, S.-H., H.-J. Chen, and J.-W. Wann | Facility Farmers’ Willingness-to-Expand for their Greenhouse and Adopting Decision in Taiwan | Taiwan Journal of Applied Economics 103: 241-273. (In Chinese). |
| 2017 | Liao, Y.-Y., and S.-H. Yang | Using Focus Group Approach to Investigate the Demand of Fresh Meat Product Information for the Traditional Market Consumers | Journal of Agriculture and Forestry 65(3): 173-188. (In Chinese). |
| 2017 | Peng, S.-Y., J.-W. Wann, and S.-H. Yang | The Analysis of Production Efficiency on the Application of Agricultural Facility to Produce Vegetable in Taiwan | Journal of Agriculture and Forestry 65(2): 89-99. (In Chinese). |
| 2016 | Yang, S.-H., D.S. Monteiro, M.-Y. Chan, and T.A. Woods | Preferences for Meat Labeling in Taiwanese Traditional Markets: What Do Consumers Want? | Journal of Food Distribution Research 47(1): 50-56. |
| 2016 | Yang, S.-H., and K. Burdine | Facebook Closed Group Surveys Can Provide Representative Data in Certain Situations | Journal of Extension 54(1): 1IAW7. |
| 2015 | Woods, T., X. Deng, L. Nogueira, and S.-H. Yang | Local Wine Expenditure Determinants in the Northern Appalachian States | Journal of Food Distribution Research 46(2): 30-50. |
| 2014 | Yang, S.-H., P. Qing, W. Hu, and Y. Liu | Product Information and Chinese Consumers' Willingness-to-Pay for Fair Trade Coffee | China Agricultural Economic Review 6(2): 278-294. |
| 2014 | Yang, S.-H. | Color, Flavor, and Texture: Which Blackberry Sensory Attribute is the Most Important to Consumers? | Journal of Agriculture and Forestry 63(3): 239-247. |
| 2014 | Yang, S.-H. | Fresh Produce Awareness and Consumption of Food Bank Patrons: A Case Study of the "Farm to Food Banks" in Kentucky | Journal of Agriculture and Forestry 63(3): 195-203. |
| 2013 | Yang, S.-H., and T. Woods | Picking up Pawpaws: An Evaluation of Consumer Willingness to Sample Unusual Regional Products | Journal of Food Distribution Research 44(1): 25-32. |
| 2013 | Yang, S.-H., P. Qing, W. Hu, and Y. Liu | Using a Modified Payment Card Survey to Measure Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Considering Starting Points | Canadian Journal of Agricultural Economics 61(1): 119-39. |
| 2013 | Woods, T., L. Nogueira, and S.-H. Yang | Linking Wine Consumers to the Consumption of Local Wines and Winery Visits in the Northern Appalachian States | International Food and Agribusiness Management Review 16(4): 181-205. |
| 2013 | Yang, S.-H., M. Reed, and S. Saghaian | International Pork Trade and Foot-and-Mouth Disease | Journal of International Agricultural Trade and Development 9(1): 1-23. |
| 2012 | Yang, S.-H., W. Hu, M. Mupandawana, and Y. Liu | Consumer Willingness-to-Pay for Fair Trade Coffee: A Chinese Case Study | Journal of Agricultural and Applied Economics 44(1): 21–34. |