- 職 稱：特聘教授
- 姓 名：王世澤 Dr. Shih-Tse Wang
- 授 課：碩士班：食品消費者行為、行銷管理專題、食品行銷企劃、食品市場分析與策略管理、食品通路與零售管理、電子商務與網路行銷、食品市場分析與新事業發展企劃、農企業管理(碩專)。
- 學士班：消費者行為、行銷管理、創業管理、生物產業經營分析、食品企業管理學 。
- 信 箱：wsh2008@dragon.nchu.edu.tw
- 辦公室電話：04-22850963 #17
- 研 究 室：206
| 年度 | 作者 | 期刊屬性 | 題目名稱 | 期刊名 |
|---|---|---|---|---|
| 2025 | Wang, Shih-Tse and Ching Kai Huang | SCI | Associations between followers’perceptions of social media influencer personality traits, perceptions of influencer credibility and intentions to purchase endorsed dietary supplementss | British Food Journal, 127 (7), 2328-2347. |
| 2025 | Edward Shih-Tse Wang | ESCI | Effects of social media influencer credibility on their followers’ dietary supplement evaluations and purchase intentions | Journal of Marketing Communications, DOI: 10.1080/13527266.2025.2462991 |
| 2024 | Lin, Hung-Chou, Wang, Edward Shih-Tse* and Liao, Yu-Tin | SSCI | Factors affecting consumers’ reuse of online food delivery services during the Coronavirus-19 pandemic | International Journal of Mobile Communications, 24(3), pp. 283-304. |
| 2024 | Wang, Edward Shih-Tse,* Weng, Yu-Jou, and LiaoYu-Ting | SSCI | From receivers to senders: How social media influencers’ self-disclosure Leads to positive word of mouth from followers | Journal of Electronic Commerce Research, 25(3), pp. 209-222. |
| 2024 | Wang, Edward Shih-Tse* and Lin, Hung-Chou* | SSCI | Effects of online and offline social capital on social self-efficacy and online self-disclosure | Aslib Journal of Information Management. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/AJIM-07-2023-0232 |
| 2024 | Wang, Edward Shih-Tse, Lin, Hung-Chou; Lee, Yi-Ting | SSCI | Effect of place attachment on consumers’ place preference and repatronage intention toward coffee shops | British Food Journal, 126 (3), 1083-1098 |
| 2024 | Wang, Edward Shih-Tse*, Shu-Chun Chang, Fang-Yu Li | Scopus | Effects of prosocial norms on consumers’ social value perceptions, attitudes, and repurchase intentions toward green products | Present Environment and Sustainable Development, 18(1), 65-77. |
| 2023 | Wang, Edward Shih-Tse*, Lin, Jia-Yi and LiaoYu-Ting | ESCI | The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions | Journal of Food Products Marketing, 29(8-9), 255-269. |
| 2023 | Wang, Edward Shih-Tse* and Weng, Yu-Jou | SSCI | Influence of social media influencer authenticity on their followers’ perceptions of credibility and their positive word-of-mouth: A multidimensional approach | Asia Pacific Journal of Marketing and Logistics, 36(2), 356-37 |
| 2023 | Wang, Edward Shih-Tse* and Liao, Yu-Ting | SSCI | Effects of member similarity on group norm conformity, group identity, and social participation in the context of social networking sites | Internet Research,Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-09-2021-0632 |
| 2023 | Wang, Edward Shih-Tse* and Liao, Yu-Ting | SSCI | Contribution of Internet celebrities’ self-disclosure to fan-perceived interpersonal attraction and enduring involvement | Computers in Human Behavior, 140, 107601 |
| 2022 | Wang, Edward Shih-Tse, Lin, Hung-Chou* and Liao, Yu-Ting | SSCI | Effects of social capital of social networking site on social identity and continuous participant behavior | Online Information Review, 46( 7), 1373-1388. |
| 2022 | Wang, Edward Shih-Tse* and Hu, Fang Tzu | SSCI | Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction | Journal of Research in Interactive Marketing,16(2), 292-309. |
| 2022 | Lin, Hung-Chou and Wang, Edward Shih-Tse* | SSCI | Effects of presentation of ingredient information with clean labels on older adults' food product evaluation | Current Psychology, 42, 18515–18523. |
| 2022 | Wang, Edward Shih-Tse | SSCI | Influences of innovation attributes on value perceptions and usage intentions of mobile payment | Journal of Electronic Commerce Research, 23(1), 45-58. |
| 2021 | Hung-Chou Lin and Wang, Edward Shih-Tse* | SCI | Message sidedness in health claims: Roles of mood state, product involvement, and self-rated health status | Frontiers in Nutrition, 8:729370. |
| 2021 | Wang, Edward Shih-Tse Hung-Chou Lin,* and Ming-Chie Tsai | SCI | Effect of Institutional Trust on Consumers’ Health and Safety Perceptions and Repurchase Intention for Traceable Fresh Food | Foods, 10(12), 2898. |
| 2021 | Wang, Edward Shih-Tse* and Tang, Yao-Chien | SCI | How narrative transportation in movies affects audiences’ positive word-of-mouth: the mediating role of emotion | PLOS ONE,16(11), e0259420. |
| 2021 | Wang, Edward Shih-Tse* and Hu, Fang Tzu | SSCI | Influence of the self-disclosure of Internet celebrities on normative commitment: The mediating role of parasocial interaction | Journal of Research in Interactive Marketing,1-18. |
| 2021 | Wang, Edward Shih-Tse* and Li, Fang-Yu | SSCI | Effects of needs-based motivations on attitudes and repurchase intention of energy-efficient products | Energy Efficiency, 14(5), pp. 1-15. |
| 2021 | Wang, Edward Shih-Tse* and ChuYun-Hsuan | SCI | How social norms affect consumer intention to purchase certified functional foods: The mediating role of perceived effectiveness and attitude | Foods, 10(6), 1151. |
| 2021 | Wang, Edward Shih-Tse* and Chou, Chih-Feng | SSCI | Norms, consumer social responsibility, and fair trade product purchase intention | International Journal of Retail & Distribution Management, 49 (1), pp. 23-39. |
| 2020 | Wang, Edward Shih-Tse | SCI | Hypotheses for the reasons behind beer consumer’s willingness to purchase beer: An expanded theory | Foods, 9, 1842. |
| 2020 | Wang, Edward Shih-Tse* and Liao, Yu-Ting | SCI | How social norms affect alcohol dependence: The mediating role of perceived benefits and alcohol identity | British Food Journal, 122(12), pp. 3935-3946 |
| 2020 | Wang, Edward Shih-Tse* and Chu, Yun-Hsuan | Scopus | Influence of consumer’s long-term orientation and safety consciousness on intention to repurchase | Journal of Food Products Marketing, 26(4), pp. 247-261. |
| 2020 | Wang, Edward Shih-Tse | SSCI | The effects of risk appraisal and coping appraisal on the adoption intention of m-payment | International Journal of Bank Marketing, 38(1), pp. 21-33. |
| 2019 | Wang, Edward Shih-Tse and Tsai, Ming-Chieh | SSCI | Effects of the perception of traceable fresh food safety and nutrition on perceived health benefits, affective commitment, and repurchase intention | Food Quality and Preference, 78, pp. 1-7. |
| 2019 | Wang, Edward Shih-Tse and Chen,Yu-Chen | SSCI | Effects of perceived justice of fair trade organizations on consumers’ purchase intention toward fair trade | Journal of Retailing and Consumer Services, 50(9), pp. 66-72. |
| 2019 | Wang, Edward Shih-Tse | SSCI | Effects of brand awareness and social norms on user-perceived cyber privacy risk | International Journal of Electronic Commerce, 23(2), pp.272–293. |
| 2019 | Wang, Edward Shih-Tse | SSCI | Role of privacy legislations and online business brand image in consumer perceptions of online privacy risk | Journal of Theoretical and Applied Electronic Commerce Research, 14(2), pp. 59–69. |
| 2018 | Wang, Edward Shih-Tse and Lin, Chia-Ling | SSCI | How work design characteristics affect service employees’ work–family conflicts | The Service Industries Journal, 38(13-14), pp. 1017–1042. |
| 2017 | Wang, Edward Shih-Tse and Lin, Hung-Chou | SSCI | Sustainable Development: The Effects of Social Normative Beliefs on Environmental Behaviour | Sustainable Development, 25(6), pp. 595–609. |
| 2017 | Wang, Edward Shih-Tse | Scopus | Creating utilitarian and hedonic value from website quality and online retail performance | Journal of Electronic Commerce in Organizations, 15(3), pp. 1-13. |
| 2017 | Wang, Edward Shih-Tse | Scopus | Different effects of utilitarian and hedonic benefits of retail food packaging on perceived product quality and purchase intention | Journal of Food Products Marketing, 23(3), pp. 239–250. |
| 2017 | Wang, Edward Shih-Tse and Lin, Ruenn-Lien | SCI | Perceived quality factors of location-based Apps on trust, perceived privacy risk, and continued usage intention | Behaviour & Information Technology, 36(1), PP. 2-10. |
| 2016 | Wang, Edward Shih-Tse and Yu, Jia-Rong | SCI | Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention | British Food Journal, 118(12), pp. 2963 - 2980. |
| 2016 | Wang, Edward Shih-Tse | SSCI | The moderating role of consumer characteristics in the relationship between website quality and perceived usefulness | International Journal of Retail & Distribution Management, 44(6), pp. 627-639. |
| 2016 | Wang, Edward Shih-Tse and Yu, Jia-Rong | SSCI | Means–end chain approach for exploring the motivation of ready-to-drink tea consumers | Asia Pacific Journal of Marketing and Logistics, 28(3), pp. 384-395. |
| 2016 | Wang, Edward Shih-Tse and Roan, Pei-Yi | SSCI | Entrepreneurial orientation and service innovation on consumer response: A B&B case | Journal of Small Business Management, 54(2), pp. 532-545. |
| 2016 | Wang, Edward Shih-Tse and Chou, Nicole Pei-Yu | SSCI | Examining social influence factors affecting consumer continuous usage intention for mobile social networking applications | International Journal of Mobile Communications, 14(1), pp. 43-55. |
| 2015 | Wang, Edward Shih-Tse | Scopus | The role of player innovativeness in adopting new online games: Bidimensional and hierarchical perspectives | International Journal of Technology Marketing, 10(3), pp.236 - 247. |
| 2015 | Wang, Edward Shih-Tse, Chen, L. S.-L., and Chen, I-F* | SSCI | The antecedents and influences of airline loyalty programs: The moderating role of involvemen | Service Business, 9(2), pp 257-280(SSCI) |
| 2015 | Wang, Edward Shih-Tse | SCI | Effect of food service-brand equity on consumer-perceived food value, physical risk, and brand preference | British Food Journal,117(2), pp. 553-564. |
| 2015 | Wang, Edward Shih-Tse and Li, Y.-L. | SCI | The effect of stress and visible health problems on the intent to continue health food consumption | British Food Journal, 117(1), pp. 302-317. |
| 2014 | Wang, Edward Shih-Tse | SSCI | Consumer characteristics and social influence factors on green purchasing intentions | Marketing Intelligence and Planning, 32(7), pp. 738-753. |
| 2014 | Wang, Edward Shih-Tse | SSCI | The effects of relationship bonds on emotional exhaustion and turnover intentions in frontline employees | Journal of Services Marketing, 28(4), pp. 319 - 330. |
| 2014 | Wang, Edward Shih-Tse and Chou, Nicole Pei-Yu | SSCI | Consumer characteristics, social influence, and system factors on online group-buying repurchasing intention | Journal of Electronic Commerce Research, 15(2), pp. 119-132. |
| 2014 | Wang, Edward Shih-Tse | SSCI | Moderators of the relationship between social bonding and organizational commitment | Managing Service Quality, 24(3), pp. 300-314. |
| 2014 | Wang, Edward Shih-Tse | Scopus | Do farmers’market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values? | Journal of Marketing Channels, 21(2), pp. 77-86. |
| 2014 | Wang, Edward Shih-Tse and Tsai, B-K* | SCI | Consumer response to retail performance of organic food retailers | British Food Journal, 116(2), pp. 212-227. |
| 2014 | Wang, Edward Shih-Tse | SSCI | Perceived control and gender difference on the relationship between trialability and intent to play new online games | Computers in Human Behavior, 30(1), pp. 315–320. |
| 2013 | Wang, Edward Shih-Tse, and Wang, M. C-H. | SSCI | Social support and social interaction ties on Internet addiction: integrating online and offline contexts | Cyberpsychology Behavior, and Social Networking, 16(11), pp. 843-849. |
| 2013 | Wang, Edward Shih-Tse | SSCI | The influence of visual packaging design on perceived food product quality, value, and brand preference | International Journal of Retail & Distribution Management, 41(10), pp.805 - 816. |
| 2013 | Wang, Edward Shih-Tse* and Chang, S.-Y. | Scopus | Creating positive word-of-mouth promotion through service recovery strategies | Services Marketing Quarterly, 34(2), pp.103-116. |
| 2012 | Wang, Edward Shih-Tse | Scopus | Consumer response to technology product ads containing irrelevant cues: The role of consumer characteristics | International Journal of Technology Marketing, 7( 4), pp.379–391. |
| 2012 | Chen, L. S.-L., Lee, Y.-H. and Wang, Edward Shih-Tse | SSCI | Impact of intangibility on perceived risk associated with online games | Behaviour & Information Technology, 31(10),pp. 1021-1032. |
| 2012 | Wang, Edward Shih-Tse*, Chen, L. S.-L., and Tsai, B-K. | SSCI | Investigating member commitment to virtual communities using an integrated perspective | Internet Research.22(2), pp.199 - 210. |
| 2012 | Wang, Edward Shih-Tse* and Chen, L. S.-L. | SSCI | Forming relationship commitments to online communities: The role of social motivations | Computers in Human Behavior, 28(2), pp. 570-575. |
| 2012 | Wang, Edward Shih-Tse*, Tsai, B-K, Chen, T-L, Chang, S-C. | SSCI | The influence of emotions displayed and personal selling on customer behaviour intention | The Service Industries Journal, 32(3), pp. 353–366. |
| 2011 | Wang, Edward Shih-Tse*, Chen, L. S.-L. | Scopus | The influence of perceived justice of service recovery on affective and cognitive trust | International Journal of Services and Standards,7(3/4), pp. 278 - 290. |
| 2011 | Wang, Edward Shih-Tse | Scopus | Forming perceived product quality and value of technology product through online advertising: The role of product involvement | International Journal of Technology Marketing, 6(3), pp.259-271. |
| 2011 | Yen, Y-X, Wang, Edward Shih-Tse*, Horng, D.J | SSCI | Supplier’s willingness of customization, effective communication, and trust: a study of switching cost antecedents | Journal of Business & Industrial Marketing, 26(4), pp.250 - 259. |
| 2010 | Wang, Edward Shih-Tse | Scopus | Impact of multiple perceived value on consumer’s brand preference and purchase intention: A case of snack foods | Journal of Food Products Marketing, 16(4).pp. 386-397. |
| 2010 | Cheng, J. M.-S., Lin, J. Y-C, and Wang, Edward Shih-Tse | Scopus | Value creation through service cues - The case of the restaurant industry in Taiwan | Service Marketing Quarterly, 31(2), pp. 133-150. |
| 2010 | Wang, Edward Shih-Tse | SSCI | Internet usage purposes and gender differences in the effects of perceived utilitarian and hedonic value | Cyberpsychology, Behavior, and Social Networking, 13(2), pp. 179-183. |
| 2010 | Wang, Edward Shih-Tse | SSCI | The effects of browsing frequency and gender on the relationship between perceived control and patronage intentions in E-tail | International Journal of Electronic Commerce, 14(3), pp. 129-144. |
| 2010 | Wang, Edward Shih-Tse | TSSCI | Gender and consumer personality as moderators of customer responses to positive emotions by contact personnel | Asia Pacific Management Review, 15(1), pp. 15-26. |
| 2009 | Wang, M. C-H, Wang, Edward Shih-Tse, Cheng, J. M-S and Chen, A. F.-L. | Scopus | Information quality, online community and trust: Study of antecedents to web site shopper loyalty | International Journal of Electronic Marketing and Retailing, 2(3), pp. 203-219. |
| 2009 | Cheng, J. M.-S., Blankson, C., Wang, Edward Shih-Tse , Chen, L. S.-L. | SSCI | Consumer attitudes and interactive digital advertising | International Journal of Advertising, 28(3), pp. 501-525. |
| 2009 | Wang, Edward Shih-Tse | SSCI | Displayed emotions to patronage intention: Consumer response to contact personnel performance | The Service Industries Journal, 29(3), pp. 317-329. |
| 2009 | Cheng, J. M-S, Wang, Edward Shih-Tse, Lin, J. Y-C, and Shiri D V. | SSCI | Why do customers utilize the internet as a retailing platform?A view from consumer perceived value | Asia Pacific Journal of Marketing and Logistics, 21(1), pp. 144-160. |
| 2008 | Cheng, J. M-S, Wang, Edward Shih-Tse, Lin, J. Y-C, Chen, L. S-L, Huang, W-H | SSCI | Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of e-tailer service quality | Journal of Retailing and Consumer Services, 15(5), pp. 420-428. |
| 2008 | Chen, L. S-L, Tu, Hill H-J and Wang, Edward Shih-Tse | SSCI | Personality traits and life satisfaction among online game players | CyberPsychology and Behavior, 11(2), pp. 145-149. |
| 2008 | Wang, Edward Shih-Tse*, Chen, L. S-L, Lin, J Y-C, and Wang, M. C-H | SSCI | The relationship between leisure satisfaction and life satisfaction of adolescents concerning online games | ADOLESCENCE, 43(169), pp. 177-184. |
| 2007 | Lin, . Y-C, Wang, Edward Shih-Tse, Kao, L. L.Y, Cheng, J. M-S | SSCI | A study of the perceived recognition affecting the adoption of innovation in respect to the online game in Taiwan | CyberPsychology and Behavior,10(6), pp. 813-816. |
| 2007 | Cheng, J. M-S, Chen, L. S-L, Lin, J. Y-C, and Wang, Edward Shih-Tse | SSCI | Consumers’ attitudes towards international private labels, local private labels, and national brands | Journal of Product and Brand Management, 16(6), pp.368-376. |
| 2007 | Cheng, J. M-S, Wang, Edward Shih-Tse, Hsu, P-Y and Tsai, C. C-Y | Scopus | Effective communication as a CSF for successful integration of ERP and CRM systems: Case of Taiwan | International Journal of Technology Marketing, 2(2), pp.183-199. |