本所簡介 Introduction

 國立中興大學生物產業管理研究所創所於1991年，本所原為「農業推廣教育研究所」，創於民國80年。自民國99年轉型更名為「生物產業管理研究所」迄今。現仍以獨立研究所模式運作，對於畢業生授予管理碩士學位，本系隸屬於農業暨自然資源學院。本所稱「生物產業」，將以農業及食品產業為主要範圍；「管理」部份主要以「行銷管理」及「傳播管理」為發展核心。本所成立宗旨為：整合農業暨自然資源學院生物產業研究教學資源、切合未來生物產業研究教學和人才培育需求：本所結合推廣與管理之專業，可以彌補中興大學農資院過於偏重於自然科學之不足，負擔資源整合之任務、因應在地產業需求，使學生實務與理論結合、因應生物產業國際競爭力培養之所需、追求生物產業發展永續性。

The Graduate Institute of Bio-Industry Management of National Chung Hsing University (NCHU) was established in 1991. It was formally the Graduate Institute of Agricultural Extension Education and changed to its present name in 2011. It is an independent graduate institute that provides graduate students master’s degrees in management. This institute belongs to the College of Agriculture and Natural Resources. “Bio-industry” refers primarily to agriculture and the food industry, and “management” refers to marketing and communications management. This institute was established to integrate research and teaching resources in the College of Agriculture and Natural Resources to meet future demands in bio-industry research, teaching, and talent cultivation. We integrate marketing and management professions in balance with NCHU’s emphasis on the natural sciences. We shoulder the task of resource integration to meet the demands of local industries, enable students to integrate practice with theory, ensure our international competitiveness in the bio-industry field, and seek sustainable development in bio-industry. 

一、教學重點(Teaching Focus)

1.培養學生具有農業、食品產業的「行銷管理及傳播管理」專業技術、理論與實務能力。

2.加強學生實務工作經驗和產業、公部門之合作。
3.增進學生具有外語溝通能力，培育具生物產業國際視野。

1. Cultivate students’ marketing management and communications management professional skills, theory, and practice in agriculture and food industry.

2. Reinforce students’ practical work experience and cooperation with industry and government sectors.
3. Improve students’ foreign language communication ability to provide them an international view of bio-industry.

二、教育目標 (Educational Goals)

 本所的發展目標將兼顧傳統農業和新興的生物產業發展需求，透過教育訓練、諮詢服務、資訊傳播以及整合性行銷管理等專業之培養，積極推動生物產業的發展，以迎向生物產業全球化與現代化的世界潮流。其具體目標如下：

The development goals of our firm will take into account the development needs of traditional agriculture and the emerging bio-industry, and actively promote the development of the bio-industry through professional training such as education and training, consulting services, information dissemination and integrated marketing management, so as to welcome the globalization of the bio-industry. the world trend of culture and modernization. Its specific goals are as follows:

1.  培養學生具有農業、食品產業的「行銷管理」專業技術、理論與實務能力；

2.  培養學生具有農業、食品產業的「傳播管理」專業技術、理論與實務能力；

3.  加強學生實務工作經驗和產業、公部門之合作；

4.  增進學生具有外語溝通能力，培育具生物產業國際視野

1. Cultivate students with professional skills, theoretical and practical abilities in "marketing management" in the agriculture and food industries;

2. Cultivate students with professional skills, theoretical and practical abilities in "communication management" in the agriculture and food industries;

3. Strengthen students’ practical work experience and cooperation with industry and public sectors;

4. Improve students’ foreign language communication skills and cultivate an international perspective in the bio-industry

 三、未來發展方向  (Future Development Direction)

(一) 持續與產業接觸合作，引進新科技與管理技術，融入課程規劃與發展

(二) 持續與相關系所合作，擴展生物產業管理理論與實務的深度與廣度

(三) 穩定發展生物產業管理學士學程，提供相關的研究與教學支援

(四) 改善所需教學空間與研究場所，招收博士生與外國研究生

(1) Continue to contact and cooperate with industries, introduce new technologies and management techniques, and integrate them into curriculum planning and development

(2) Continue to cooperate with relevant institutions to expand the depth and breadth of bio-industry management theory and practice

(3) Stable development of the bachelor’s degree in bio-industry management and provision of relevant research and teaching support

(4) Improve the required teaching space and research venues, and recruit doctoral students and foreign graduate students

 四、研究領域  (Field of Research)

本所稱「生物產業」，以農業及食品產業為主要範圍，「管理」部分則以行銷管理及傳播管理為主體。

（一）農業：

利用自然資源、農業資材及資訊科技，從事農作、森林、水產、畜牧等產製銷相關事業。本所教學研究著重於農作類之產製銷經營管理，並擴及以農業為主軸的鄉村永續發展議題。如有機鄉村為議題，鄉村休閒產業主要涵蓋與休閒、鄉村社區和永續發展等相關課題的產業。

有機農業廣義上指的是任何產業其生產/製造原料、生產過程或提供服務同時符合下列條件者：不含人工化學合成物或違反自然生產方式之物質（如基改生物成分），注重動物福祉，以及符合環保和人體健康要求。

（二）食品產業：

內容包括1.食品產業學的課題與體系化、2.食品產業學相關學科整合的課題—與經濟學的整合、行銷學與食品營養學等的整合、3.食品產業學的理論建構、4.飲食生活的變化與食品產業—國民飲食生活的變化、5.飲食生活的變化與食品產業—消費者需求的變化與食品產業的變化、6.飲食生活的變化與食品產業—國民飲食生活與食品產業的展望、7.食品產業的革新與企業行動—食品企業行動的特質、8.食品產業的革新與企業行動—食品企業的動態與其發展、9.食品產業的革新與企業行動—食品產業主體間關係變動與其課題、流通現狀與課題、技術革新與制度革新下食品流通的結構變動、10.食品產業結構變化與農漁業再建構之關連課題、11.食品政策與制度。

Our firm is called "Biological Industry", with the agricultural and food industries as its main scope, while the "Management" part focuses on marketing management and communication management.

(1) Agriculture:

Utilize natural resources, agricultural materials and information technology to engage in production, production and marketing-related businesses such as agriculture, forestry, aquatic products, and animal husbandry. Our teaching research focuses on agricultural production, production, marketing, management, and extends to rural sustainable development issues with agriculture as the main axis. If organic countryside is the topic, the rural leisure industry mainly covers industries related to leisure, rural communities and sustainable development.

Organic agriculture broadly refers to any industry whose production/manufacturing raw materials, production process or provision of services meet the following conditions: it does not contain artificial chemical compounds or substances that violate natural production methods (such as genetically modified biological ingredients), and it pays attention to animal welfare. , and meet environmental protection and human health requirements.

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(2) Food industry:

The content includes 1. Topics and systematization of food industry, 2. Topics of integration of relevant disciplines of food industry - integration with economics, integration of marketing and food nutrition, 3. Theoretical construction of food industry, 4 .Changes in dietary life and the food industry—Changes in national dietary life, 5. Changes in dietary life and the food industry—Changes in consumer demand and changes in the food industry, 6. Changes in dietary life and the food industry—National dietary life and Prospects of the food industry, 7. Innovation and corporate actions in the food industry - characteristics of food corporate actions, 8. Innovation and corporate actions in the food industry - dynamics and development of food companies, 9. Innovation and corporate actions in the food industry - food industry Changes in inter-subject relationships and their issues, current status of circulation and issues, structural changes in food circulation under technological innovation and institutional innovation, 10. Issues related to structural changes in the food industry and the reconstruction of agriculture and fisheries, 11. Food policies and systems.